WHY SOFTWARE DEVELOPERS SHOULD KNOW DIGITAL MARKETING
Over the years we have seen software developers sticking to there profession without understanding what other areas the tech job market entails.
The world of technology has made research easy to access with only a secure internet connection and googling expertise.
Recently, there are a lot of software developers exploring the world of technology, and I would like to suggest that digital marketing should be added to the fresh skillset. As a software developer, we aren't bound to remain within the software development ecosystem.
Here are some of benefits software developer tends to gain in digital marketing.
How do software engineers benefit from Digital Marketing?
As we all know the world is internet-powered.The Internet has become a part of your everyday tasks, Digital Marketing is an emerging industry that offers a range of online tools and marketing strategies to promote or discourage brands, goods, or services.
Let's explore only a few explanations of why a software developer should be part of the marketing trend for digital marketing training:
Learn more about the new marketing campaigns and modules
Successful software developers are lifelong learners and experimentalists. They still aim to enhance their workflow by implementing the latest tools, innovations, and best practices.
Relating this to digital marketing where all business owners have adopted the internet as there main strategies of building and improving brands along with salesforce.
Taking some certified digital marketing courses on the internet won't reduce productivity but as well contribute to your career as a problem solver.
Develop your own entrepreneurial journey
Being a software developer gives you a step ahead in building your own software business and you'll soon find marketing skills as essential as production skills for growth.
But if you do have any ads/marketing, it's a big plus to you and the business as a whole. Digital marketing plays a huge role in the company revenue and growth, even if you decide to hire experts, it's bests advice to know the strength of your employee.
Raising your earnings
As a software developer, there are more tendencies in raising your earnings if you have a digital marketing skillset. And you can as well stand out among other developers in the current markets because clients may see you as a utility for there business.
Even the freelancers benefit a lot from this when you acquire both skills, clients may request for both services and you can enjoy an income jump of rendering both services.
More job prospects-More capital
Currently, the demand for a professional digital marketer gets nervous. According to recent statistics, over 4.57 billion people were active users of the internet in April 2020.
This represents 59% of the global population. Among the global internet users, China, India, and the United States of America recorded more internet users than the rest of the countries and far fewer experienced digital marketers.
With so many developers everywhere this should be one of the reasons while there should be more engineers in the digital marketing field. By doing all this there should be more job opportunities in the world of technology.
You can be a great support/huge help to the team.
Being a software developer and digital marketing deals a lot in creating numerous marketing strategies, in solving technical issues relating to both fields.
Digital marketing provides many ways to thrive, full of different sources. Ways you can help the team play huge support involves:
Content creations Marketing campaigns Email marketing SEO et.c
Be a solution to a problem
A software developer is known to solve business/human problems, notwithstanding Software engineers are great fixers and debuggers.
They will use their skills with the same mindset and experience to debug all marketing issues. A software developer should be able to easily set up databases in terms of collections of data.
They know their toolchain, and where to get started when an issue arises.
Engineers can be industry innovative
Software developers are known for there creativity and can bring the mindset and experience into the digital marketing strategy to help plan, analyze, and implement there various ideas in targetting their prospective customers. There can also use there creative ways to generate leads for the business.
Where can software developers learn digital marketing?
We have a whole lot of place to learn digital marketing (paid and free) and below are some resources:
Learn digital with google
This platform offers a series of marketing content covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners.
Social Media Quickstarter Digital Marketing Course
Constant contact offers a series of email marketing digital marketing courses that are beginner-friendly for newbies to learn. They offer a series of practical examples of the lessons at hand in action.
Software developers will learn digital marketing strategies for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogging, and online listings and review sites in a series of step-by-step lessons.
Hubspot Academy
The courses and certifications of the HubSpot Academy are free educational tools designed to help everyone interested in digital marketing.
The academy offers both standard courses and certification courses on a range of subjects including email marketing, content marketing, inbound sales, and much more.
Udemy (Paid Class)
- This 30-day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
- Here is an affiliate marketing course, for those who are much interested in building and selling products.
Some top digital marketing people to follow on twitter:
Software developer is a fantastic skill to have, but you are on the road to becoming an in-demand software developer who stands out from the crowd if you combine both skillsets.
Developers are the builders of tomorrow, Designers are the architects of human behavior, Marketers wrote the previous two quotes.