Is Programming just a hype?

Folks,

I'm confused by articles out there. Sometimes article says "Please do learn to code" and sometimes it says, "Don't learn to code"

I mean what the hell? I think programming/coding is just a hype. Every little thing matters. It's not necessary that a computer science engineer should definitely know how to write a code and an MBA student should definitely know how to do marketing. It can be vice-versa.

What do you guys think? Thoughts!