How To Boost Sales via Content Marketing with ButterCMS and Commerce Layer
So how do you build a customer experience driven by content that also allows customers to easily purchase the product? The problem with traditional e-commerce platforms is that they make it hard to do this. If you work with an e-commerce CMS like #Shopify or #Magento you get locked in a templating framework. Building something different from a product catalog is tricky. You can't even use your favorite languages and tools and your project is likely to become a hassle.
The solution? Go #headless!
Choose a headless CMS and create outstanding content Choose a headless e-commerce platform and make that content shoppable In this article, we will create a simple blog application with Rails and ButterCMS. We will then make it shoppable by integrating Commerce Layer API