Search Engine Optimisation (SEO) is the process of implementing certain techniques to enable your website rank high on search engine result pages (SERPs). The higher your ranking is on the SERPs of search engines like on Google/ Yahoo/ Bing, etc, the more site traffic you are likely to get. SEO is of two types viz., On-Page SEO & Off-Page SEO. On-Page SEO is the tactics employed on your website to help you rank higher, like page titles, meta tags & descriptions, internal linking, etc. And Off-Page SEO is the techniques employed directly off your site to help you rank higher, like forum & blog marketing, article submission, social networking, etc. Search engine optimization services offer their expertise SEO services. Those who need help with their site’s SEO can avail these.
Here are eight effective on-page SEO tactics to improve your search engine page rankings.
Page Titles One of your site’s most vital SEO factors is your page titles. Every web pages and posts in your site should have their own unique titles, which include that page’s main keywords. For instance, a blog post on content writing should include the words ‘content writing’ within the post’s title, perhaps “Effective content writing tips” or “Content Writing techniques that work”, etc.
Meta Descriptions Meta descriptions are prime places to include keywords relevant to your content, as when your page is listed, these descriptions are used within the search results. For instance, if we consider the ‘Content writing’ example, good meta descriptions for that page should incorporate keywords and relevant words such as “This is an effective content writing technique to engage readers, implement SEO, and rank higher on search engine page results.” Such a meta description would be apt, as it is relatively short and carries several specific keywords.
Meta Tags For every of web page of yours, a set of keywords can be included in the form of meta tags. Some plug-ins like the ‘All In One SEO Pack’ allow you to add your page title, meta tag keywords, and meta description at the bottom of each of your posts ahead of publishing. If you need help in this regard, you can approach Search engine optimization services.
URL Structure Each of your site’s page should have an search engine friendly URL to facilitate crawling. Search engines seem to have affinity for shorter URLS, and URLs with targeted keywords. Further, the placement of these URLs also matter. For instance, search engine would prefer yoursite(dot)com/keyword than yoursite(dot)com/417/932/folder1/keyword.
Body Tags While writing content for your site, break it up into smaller sections and paragraphs to facilitate easy reading. Give headings for these sections. Here is where H1, H2,H3, H4, and so forth tags are used. Usually H1 tags are assigned for your main page title, and the subsequent headings get the tags H2, H3, and so forth. These tags are used by search engines to determine your content’s message. So, go for keyword rich headines in the order of priority.
Keyword Density It is very crucial to include relevant keywords all through your content. This is because it helps search engines understand your content’s niche. However, use keywords optimally (2 to 5%) as overuse can lead to the banning of your site from search engines.
Image SEO Using images within your content is renders visual appeal to your site, breaks up boring lumps of text, and improve your site’s SEO.
Internal Linking Linking your site’s posts to other relevant pages within your site is another wonderful way to improve your site. It not only enables easy navigation and relevant content finding around your site, but also ensures proper crawling which allows the search engines to find all of your web pages. If you are unsure about how to do it, you can approach Search engine optimization services.