5 Elements to Consider While Designing a Logo for a Travel Agency

The travel industry is, undoubtedly a lucrative one, but it’s equally competitive, too. If one travel agency is offering adventurous skiing trips then you’ll find another one taking you to exotic islands. So, how to stand out in an intense competition? The answer lies in designing a cutting-edge logo for your travel agency. With a unique company emblem, it’ll become easier for you to capture the attention of travel enthusiasts. And they’re likely to learn more about the tour packages you offer. Creating a compelling logo means telling travelers who you are, and how you can help them to reach their destination and let them have a trip to remember forever. From correct use of colours to interesting elements, a travel agency logo goes through an extensive creative process to become a timeless and memorable emblem. Do you want to know more about the logo designing services process? Continue reading this post!

Type of Logo

Choosing the right type of a logo for your travel agency is incredibly important; as it’ll help you convey your brand message effectively. Following are the types of logos:

1. Combination mark
2. Lettermarks
3. Wordmarks
4. Monogram logos
5. Abstract logo marks
6. Pictorial marks
7. Logo symbol
8. Mascots

Typography

If your company has a long name that may be difficult for people to remember, you can go for lettermarks. Or, you can even shorten the name of your agency like CNN and HP did. If your company has got a decent-length name, wordmarks can do the best job. More so, you can establish a unique bond with your audience using pictorial marks. If that’s not what you were looking for, consider an abstract logo that’s easier to define in several ways. On the flipside, if you want to incorporate fun and excitement to your logo, a mascot can do the justice to your idea. Or, take a step ahead by combining text and pictorial elements and showcase your creativity level to the potential leads. You can also opt for a combination mark, as it uses various components to get your message across. You’ll find a wide variety of typefaces primarily categorized as sans-serif fonts, serif-fonts, script fonts, and display fonts. Know that typefaces carry unique qualities and that’s how they incorporate personality to your logo and overall brand. For example, if you observe, you’ll see most rock music bands use large typefaces in bold and black colors. Why? Because, such typeface gives personality of being members of the music band that produces bold and loud music. That’s why it’s essential to choose the typeface carefully, so that it depicts the true personality of your brand. If you want to achieve a formal look, going for serif fonts seems like a good idea. However, to build a more informal ambience, think about choosing sans serif fonts.

Colors

From giving power to a design to evoke certain emotions, colors have an essential role to play in a logo. Colors are also great to add a different meaning to your design. Take red color for an example. If your logo for a travel agency has it, it’ll demonstrate passion, excitement, or even aggressiveness. Orange, on the other hand, is known to incorporate playfulness to your logo design. Conversely, yellow is the color of youth and energy. It’s used to add friendliness to your creative symbol. And if you want to connect your business with nature, go for green shades or hues.

To develop trustworthiness, don’t hesitate to use blue. Other colors, including pink, purple, or black are all used to evoke different feelings.

Scalability

You may want to expand your business venture and reach to a broader audience base. Keep this factor in mind while designing your logo. Because you’ll be advertising and marketing it. And in that phase, you’ll be putting your logo across online and offline platforms. Suppose, you’ll print it on a billboard or flyer, will it look odd? What if you’ll publish it on small size merchandise, will it lose its intricate details? That’s why it’s necessary to ensure your logo keeps its details and doesn’t get blurred when you scale it up or reduce its size

Elements/Graphic

Incorporating interesting elements is a necessity. There’s no one-size-fits-all strategy when it comes to incorporating elements to your design. You can be as creative as you want, as long as your logo describes your business and resonates with your audience. Take Airbnb’s logo for an example. It combines several graphic design principles to design a simple travel logo that look appropriate from every angle. Let’s explore it further. The curves and circles in the design make it a casual and fun symbol. It also minimizes the fear for a brand that invites you to live in different places, such as stranger’s homes. This casual logo also features upside-down heart shape – a sign recognized for peace and trust globally. But, one of the inspiring elements of this logo is the subtle nod to the digital map pointers (a shape you can see in the center).

Make your Travel Agency Logo Timeless

A well thought out and timeless logo features the following qualities:

Simplicity

A simplistic travel logo is easier to use across various mediums and channels and is easy to recognize.

Memorability

Your logo serves as a brand identity setting it apart from other logos in the same niche. It captures audience’s attention and leaves a positive impression. So, it needs to be a memorable one.

Relevance

Your travel agency logo needs to reflect the services you offer in terms of color choice, shapes, fonts and imagery. That’s how you’ll maintain relevancy.

Versatility

Since your logo will be working across various media, you’ll scale up and down; will use it in print or on the web. Therefore, it needs to look great in any circumstances.

Timelessness

Ensure to design a timeless logo, so it shouldn’t be too trendy or else it’ll look outdated in a few years from now.

Wrap Up

Designing a logo for the travel agency can be a fun challenge. The industry is incredibly competitive, so be ready to do the extra work in terms of brainstorming and researching. You can even take a quick look at what your competitors have done with their logo designs. More importantly, you need to focus on the logo type, colors, fonts, scalability factor and elements to make your logo both interesting and useful. Ensure it also has the qualities of a genuine travel logo and you’re good to go!