Analytics Instituteanalyticsinstitute.hashnode.netยทDec 30, 2022How to Add Data to the Data Layer and Use It on GTMIn an earlier post, you learned how to create your first data layer event. As a refresher, the basic template is: dataLayer.push({'event': 'insert_event_name_here'}); As an example, we were able to create a button that pushes an event called "happine...51 readsData ScienceAdd a thoughtful commentNo comments yetBe the first to start the conversation.