Analytics InstituteforAnalytics Instituteanalyticsinstitute.hashnode.netยทDec 30, 2022How to Add Data to the Data Layer and Use It on GTMIn an earlier post, you learned how to create your first data layer event. As a refresher, the basic template is: dataLayer.push({'event': 'insert_event_name_here'}); As an example, we were able to create a button that pushes an event called "happine...51 readsData ScienceAdd a thoughtful commentNo comments yetBe the first to start the conversation.